COP31 Climate Communication Agency: Ads, Events and Visibility in Antalya

What does a COP31 climate communication agency do?

It turns a two-week conference into measurable attention for your organisation. We plan the message, target the people physically around COP31 in Antalya and the decision-makers following it remotely, promote your events, and capture enquiries, registrations and partnerships, with reporting your board and funders can read.

Who is this COP31 service for?

It is for organisations that need to be noticed by a specific audience during COP31 rather than by everyone: climate NGOs and networks, foundations, brands with climate targets, industry associations, research institutes and delegation or pavilion teams that host sessions in Antalya or follow the talks remotely.

• •Climate NGOs and civil society networks launching a report, campaign or position paper.
• •Foundations and philanthropies that want grantees and partners to find their programmes.
• •Brands and companies presenting climate targets, products or partnerships without greenwashing risk.
• •Exporters and industry associations explaining decarbonisation and carbon-border readiness to buyers.
• •Research institutes and think tanks that need policymakers and journalists to read their findings.
• •Delegation and pavilion teams filling session rooms and receptions.

When and where is COP31 taking place?

COP31, the 31st UN Climate Change Conference, takes place from 9 to 20 November 2026 at the Antalya EXPO Center in Antalya, Türkiye. Türkiye hosts the conference and holds the COP presidency, while Australia presides over the negotiations under an arrangement agreed between the two countries.

These logistics shape any campaign: most people in the Blue Zone are accredited delegates, observers and media, while the Green Zone and the city reach a wider public. Ads, posts and invitations should be timed around the Leaders’ Summit and the Sunday closure.

How do location-based Meta ads work around COP31 Antalya?

Meta lets you show Facebook and Instagram ads to people who are in, or were recently in, an area you draw on the map. We place tight radiuses around the Antalya EXPO Center, conference hotels and the airport, add language and interest layers, and run short flights tied to your event times.

1. 1

   Map the conference footprint

   We pin the venue, hotel clusters used by delegations, the airport and the city centre, and keep each area separate so budgets and results can be compared.

2. 2

   Layer the audience

   English as a language setting, relevant interests and, where useful, your own contact lists and website visitors, so a delegate sees your ad and a tourist does not.

3. 3

   Check social issue ad rules first

   Depending on the message and the countries targeted, Meta may class climate advocacy as an ad about social issues, which needs advertiser authorisation and a “Paid for by” disclaimer. We start this early so ads are not rejected in conference week.

4. 4

   Run short, timed flights

   Ads go live in the hours before your session, reception or launch and pause afterwards. Frequency caps keep a small audience from seeing the same ad too often.

5. 5

   Retarget after the conference

   People who engaged in Antalya are invited to download your report, join a webinar or contact your team once COP31 is over.

How do you promote a COP31 side event or pavilion session?

Start three weeks out with the people most likely to attend, then narrow to the venue in the final days. We build a registration page, invite through LinkedIn and email lists, add Meta location ads around the venue on the day, and turn the session into recap content and follow-up leads.

The Blue Zone is open only to accredited participants, so Blue Zone sessions are promoted to registered delegates, observers and media; Green Zone and city events can be promoted to the wider public in English and Turkish.

When should you use LinkedIn ads for COP31?

Use LinkedIn when the people you need are defined by their job rather than their location: sustainability and ESG leads, climate finance teams, policy advisers, procurement and corporate communications. LinkedIn targets by job function, seniority, industry and company, which suits reports, partnership offers and invitations to closed-door sessions.

• •Thought leadership ads that put your spokesperson’s post in front of decision-makers, not just followers.
• •Document ads that share a report or checklist in exchange for a work email.
• •Lead gen forms pre-filled with name, role and organisation, for meeting requests during COP31 week.
• •Account lists that target named organisations, ministries and funders you want to meet.

See our LinkedIn advertising service for how we set up B2B campaigns outside conference periods.

How do you get found on Google and AI assistants for COP31 searches?

Through two layers. English search ads capture people actively looking for COP31 events, partners and climate expertise this month. SEO and GEO make your organisation’s pages clear, factual and citable, so Google and AI assistants such as ChatGPT, Gemini and Perplexity can understand them and quote them in answers.

Eligible NGOs can fund the search layer with Google Ad Grants. For campaigns beyond COP31, see our nonprofit digital campaign service.

What experience does Multiligo have in climate communication?

Multiligo runs digital campaigns, Google Ad Grants accounts and trainings for civil society organisations. Our civil society references include climate-focused NGOs, foundations and climate journalism initiatives, and our team has worked on communication projects around previous UN climate conferences. We do not name past event clients on this page; references are shared on request.

• •Campaign strategist who writes the message house and keeps claims evidence-based.
• •Performance team for Meta, LinkedIn and Google Ads, including Google Ad Grants accounts.
• •Content and translation team for English and Turkish; Azerbaijani and Russian on request.
• •SEO and GEO specialists who structure pages for search engines and AI assistants.
• •Design and video support for ad creatives, event visuals and recap clips.

What does a COP31 communication package include?

Three packages cover most needs, and each can be adjusted. A Visibility Sprint covers conference weeks only. A Side Event Launch promotes one session from invitation to recap. A Full COP31 Campaign runs before, during and after the conference and adds SEO, GEO and a final report.

How fast can a campaign go live before COP31 starts?

Search and Meta campaigns can usually go live within a few working days of approving the message and creatives. Meta advertiser authorisation for social issue ads can take longer, so we start it on day one. LinkedIn and SEO work benefit most from starting before the conference opens on 9 November.

• Day 1: brief, goals, audiences and the claim check.
• Days 1–3: ad account access, tracking, Meta authorisation if needed.
• Days 2–5: creatives, landing page and first campaigns live.
• Conference weeks: daily optimisation and a short weekly report.

How do you measure the results of COP31 communication?

We agree the outcome before launch and report against it: event registrations, meeting requests, report downloads, newsletter sign-ups or partnership enquiries. Reach and engagement inside the conference area, cost per registration, LinkedIn responses from target organisations and mentions in AI assistant answers complete the picture.

• •Conversion tracking on forms and registration pages before any budget is spent.
• •UTM tags on every link, so partner posts and paid ads are measured separately.
• •A one-page report per week during COP31 and a final report with lessons for the next conference.

Frequently asked questions

Official sources

• UNFCCC — Information for COP 31 participants
• Türkiye Ministry of Environment, Urbanisation and Climate Change — COP31 preparations
• European Commission — Directive (EU) 2024/825 on empowering consumers for the green transition
• Türkiye Ministry of Trade — Guideline on advertisements containing environmental claims
• UK Competition and Markets Authority — Green Claims Code