Google Ad Grants Management
You can expand the sphere of influence by using the ad grant from Google valued at $10,000 monthly for your non-governmental organisation. Google provides an advertisement budget valued at 10,000 US Dollars monthly for non-profit organisations within the scope of the Ad Grants programme.
Common Challenges
Not aware of the Google Ad Grants programme or how to apply
Application was made but account keeps getting suspended
$10,000 budget is available but unclear how to use it — ads cannot be published
Published ads result in low quality scores with no traffic coming in
Technical knowledge and time required to manage the account are not available within the organisation
You can expand the sphere of influence by using the ad grant from Google valued at $10,000 monthly for your non-governmental organisation. Google provides an advertisement budget valued at 10,000 US Dollars monthly for non-profit organisations within the scope of the Ad Grants programme. This is a regular balance that can be spent on the Google ads platform rather than financial aid.
All non-governmental organisations meeting the programme's participation criteria can use this budget to tell their stories to wider audiences, collect donations, gain volunteers and draw attention to their activities. The more frequently your ads appear adjacent to Google search results, the more people will be aware of your mission. This may bring more donations and more volunteers — the lifeblood of every NGO.
Multiligo is a Google Ads Premium Partner. One of its areas of expertise is assisting non-governmental organisations in the application and approval processes of this grant programme; and ensuring campaigns are published correctly for effective results after approval.
A Google Ad Grants account is subject to different rules from a standard Google Ads account. Minimum click-through rate (CTR) requirements, account structure requirements, keyword restrictions and ad quality score requirements head this list. Accounts that do not comply with these rules can be suspended — meaning a monthly $10,000 resource goes unspent.
Through this expert-level account management, we prevent problems such as account suspension and ads not publishing in advance, managing this Google grant in the most productive way on your behalf.
How We Work
There are two critical challenges in Google Ad Grants management: complying with the programme's strict rules and using the budget efficiently. A rule violation causes the account to be suspended — meaning losses in donations, volunteers and awareness.
We first conduct an eligibility check: evaluating whether your NGO meets the programme's participation criteria. We walk through all steps of the application process together. After account approval we set up campaigns in full compliance with Google's policies.
To genuinely use the $10,000 budget, keyword research, ad text quality and landing page alignment must all be correctly set up together. When these three are combined correctly, your ads publish continuously, meaningful traffic arrives at your website and you see tangible increases in donations and volunteer numbers.
Related Services
Social Impact Campaigns
It is important to use digital communication channels both to reach project objectives and develop resources. We help non-governmental organisations run effective digital campaigns to reach their target groups and measure social impact.
Digital Fundraising Campaigns
We create sustainable donation revenues for civil society organisations through digital channels. Combining Google Ads, social media advertising, email campaigns and landing page optimisation, we increase donation conversion rates.