LinkedIn Ads Management
As a LinkedIn ads agency, we build effective advertising strategies on this platform to increase your brand recognition and help you reach the professional audience you target.
Common Challenges
B2B sales team struggles to reach decision-makers
Content is shared on LinkedIn but organic reach is narrow and grows slowly
Ad costs appear high and ROI becomes uncertain
Unclear which company size or sector to focus on
No clear path to reaching potential international business partners or customers
LinkedIn is one of the largest social media platforms for business professionals and companies. In the B2B marketing world, LinkedIn stands as the only platform for directly reaching decision-makers. As a LinkedIn ads agency, we create effective advertising strategies on this platform to increase your brand recognition and help you reach the professional audience you target.
LinkedIn ads allow you to reach a highly specific audience through the platform's demographic and professional filtering capabilities. With targeting options including industry, company size, headcount, job title, seniority level and even specific skills, your ads are seen only by genuinely relevant professionals. This targeting precision makes LinkedIn uniquely valuable for enterprise sales with long sales cycles and talent acquisition.
LinkedIn offers diverse ad formats. Sponsored Content appears in users' main feeds looking organic, making it ideal for brand awareness and content promotion. Message Ads and Conversation Ads are delivered directly to users' inboxes with high personalisation, effective for meeting requests, webinar invitations or technical document sharing. Lead Gen Forms offer auto-populated forms using the user's LinkedIn profile, dramatically increasing form completion rates.
We measure and analyse the return on every euro spent across ad campaigns. With detailed analytics and reports, we measure your campaign performance and provide valuable insights for future campaigns. Multiligo has extensive experience in both domestic and international LinkedIn campaigns.
How We Work
When properly structured, LinkedIn advertising can be the most powerful channel in the B2B world. Since costs are relatively higher, ensuring every euro reaches the right person is critical.
We start campaign setup by defining the ICP (ideal customer profile): which industry, which company size, which job title. We meticulously translate this profile into LinkedIn's targeting options. We select formats (sponsored content, InMail and conversation ads) according to objectives, starting with small test budgets and scaling the formats and messages that work.
With campaign experience targeting both domestic and international audiences, we offer tailored strategies for companies seeking to enter global markets. We measure campaign results through connection requests, form completions and website visits, sharing reports transparently.
Frequently Asked Questions
What does a LinkedIn ads agency do?+
A LinkedIn ads agency defines your B2B audience by industry, company size and job title, builds campaigns against that profile, produces ad copy and content, sets up Lead Gen Forms and routes enquiries to your sales team. Multiligo runs all of these steps and reports spend alongside qualified enquiry count.
Why is LinkedIn advertising expensive, and what budget is needed?+
LinkedIn click costs are markedly higher than Google or Meta because targeting draws directly on professional profile data. That makes LinkedIn worthwhile for B2B sales with high customer lifetime value, not for low-ticket products. A test setup that produces meaningful data usually starts at EUR 1,500-2,500 of monthly media spend.
Lead Gen Forms or landing pages — which works better?+
Lead Gen Forms auto-populate from the user's LinkedIn profile, which lifts completion rates significantly and suits fast enquiry collection. Landing pages give more information, producing fewer but better-qualified enquiries. For long sales cycles, test both in parallel and compare cost per enquiry that converts to sale, not cost per enquiry.
Can LinkedIn ads reach decision-makers in other countries?+
Yes. Because LinkedIn combines country, industry, company size and job-title targeting, it is the most direct channel for export and international B2B sales. We run Turkey-based campaigns targeting European, Middle Eastern and North American markets, producing ad copy in the target market's language.
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