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22+ active platforms, 9+ sectors, 4 country markets.

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22+Active Platforms
4Country Markets
9+Sectors
110+Corporate References

What is Multiligo?

Multiligo is an Istanbul-based lead generation and digital marketing company founded in 2019. It builds and operates 22+ niche content platforms across 9 sectors in 4 country markets (Turkey, the UK, Poland and the US) and has delivered agency services to 110+ organisations, from SMEs to foundations and chambers of commerce.

The name combines “multi” (many) and “ligo” (connect). Multiligo has two lines of work: its own portfolio of niche platforms, which attract organic audiences through search and editorial content, and agency services such as Google Ads management, B2B lead generation and export marketing. Since 2019, the agency side has given the team the cross-sector experience that now shapes which niches the platform portfolio enters.

Turkey and the UK are the core markets: together they account for 73% of active platforms, while the remaining 27% serve Poland and international audiences. On the agency side, non-profit and education organisations make up 62% of the reference wall, which is why Multiligo combines commercial lead generation with Google Ad Grants and NGO campaign work.

The company is registered as Multiligo Reklam Bilişim Pazarlama ve Danışmanlık Ltd. Şti. and is headquartered in Üsküdar, Istanbul. It works in Turkish and English, and its sister company İnovakademi and joint venture The Globby extend the work into foreign trade consulting and AI-driven trade intelligence.

“Every Multiligo platform has to earn its audience through editorial quality rather than paid acquisition. That is why we judge a platform over years, not campaigns: its value compounds over time.”

Barış Yaşbala, Founder at Multiligo

How does Multiligo generate leads?

Multiligo generates leads by publishing independent, search-focused guides in narrow niches, such as dental costs in the UK or green credit for Turkish SMEs, and connecting the readers who arrive with relevant providers. Growth comes from organic search and content quality, not paid traffic, so each of the 22 active platforms keeps compounding.

All platform growth comes from search and content, so 100% of the audience is earned rather than bought. That makes the model slower to start than a paid campaign, but every guide that ranks keeps bringing readers without extra media spend.

The model has four steps, and the same process is used for Multiligo’s own platforms and for platforms built for clients:

  • Niche selection: the team looks for audiences with clear, repeated search demand and too few trustworthy, independent sources.
  • Content architecture: comparison guides, calculators and checklists that answer the questions people actually type into Google and AI assistants.
  • Technical build and launch: fast, well-structured sites, so the content can be found, quoted and cited by search engines and AI assistants.
  • Monetisation with disclosure: affiliate partnerships, sponsored content and channel collaborations, always labelled as commercial.

“‘Multi’ means many and ‘ligo’ means connect. Our job is to connect organisations with the people who are already searching for what they offer.”

Barış Yaşbala, Founder at Multiligo

Which markets and sectors does Multiligo cover?

Multiligo’s 22 active platforms cover 9 sectors. 10 of them (45%) serve Turkey, 6 (27%) serve the UK, 1 serves Poland and 5 (23%) serve international audiences. E-commerce and export is the largest sector, with 4 platforms, followed by technology and investment tools with 3 platforms.

In Turkey the focus is on SMEs and exporters: ihracathub.com and eticarethub.com support e-export, yesilkobi.com covers green finance, and bayilikyatirim.com guides franchise investors. In the UK, 3 health and 2 real estate platforms help consumers compare dental treatment, snagging inspections and heat pumps before they spend money.

International platforms such as toolcompared.com, investorverdict.com and retiredestinations.com target English-speaking professionals, investors and retirees, while eksporthub.pl brings the export guide model to Poland. Outside Turkey, the UK is the biggest market, with 6 of the 12 non-Turkish platforms (50%). Every platform has its own detail page in the portfolio with its audience, features and official site.

Turkey market entry

Expanding into Turkey? We set up qualified B2B meetings.

We find and pre-qualify Turkish buyers, distributors and partners, attend the meetings with you and report every month. Multiligo is an Istanbul-based market entry and B2B matchmaking partner for foreign companies expanding into Turkey, working with its sister company İnovakademi and the AI trade intelligence platform The Globby.

Our Sector Coverage

Multiligo platforms are grouped into nine sectors, from e-commerce and export to health, real estate, technology, finance, travel and sustainability. Each card lists the live platforms in that sector and links to the filtered portfolio, so you can see which audience each platform serves and where it operates.

What services does Multiligo offer to businesses and NGOs?

Multiligo offers 22 digital marketing services in 7 groups: digital advertising, B2B, export, civil society, e-commerce, health and analytics. As an official Google Ads partner with Google-certified specialists, it manages Search, Shopping and Performance Max campaigns, LinkedIn and TikTok ads, lead generation and conversion tracking for Turkish and international markets.

Digital advertising is the largest group, with 5 services (23%) covering Google, Instagram, LinkedIn and TikTok ads, followed by B2B with 4 services (18%).

Exporters use the export services to research foreign markets, build customer intelligence and find buyers abroad. NGOs and foundations use Google Ad Grants management, digital campaigns and online fundraising. B2B companies use account-based marketing, B2B content marketing and sales funnel optimisation.

Multiligo encourages clients to pay their media budget to Google or Meta directly with their own cards and charges its consultancy fee separately, so 100% of the media budget goes to advertising. The team also publishes 4 free tools, including an ad budget calculator, a ROAS calculator, a customer acquisition cost (CAC) calculator and a Google Ad Grants hub.

How is Multiligo different from a traditional digital marketing agency?

A traditional agency rents attention for clients through paid media. Multiligo also owns 22+ audience-building platforms, so it can offer brands a reach that already exists, not only campaigns that stop when the budget stops. Its agency work follows the same principles: transparent budgets, measurable results and clearly disclosed partnerships.

Three practical differences follow from that model. First, transparency: clients are encouraged to pay media budgets directly to the ad platforms, and the consultancy fee is charged separately. Second, measurement: campaigns are tracked with GA4, Google Tag Manager and conversion tracking, and optimised continuously. Third, editorial independence: platform content is written for readers first, and commercial partnerships are always labelled.

For organisations that want a long-term asset instead of a monthly media bill, Multiligo can also build and hand over a platform of their own, using the process behind its 22 active sites.

Who does Multiligo work with?

Multiligo has worked with 110+ organisations. Of the 116 logos on its reference wall, 48 (41%) are NGOs and foundations, 24 (21%) are chambers, universities and education bodies, 18 (16%) are B2B manufacturers and 11 (9%) are health organisations, which makes civil society the largest group on the reference wall.

The civil society share is unusually high for a digital marketing company. It reflects years of work on Google Ad Grants, digital fundraising and campaign communication for foundations such as Vehbi Koç Vakfı, alongside commercial clients such as Komagene and Panatta and institutions such as the Istanbul Chamber of Commerce (ITO).

For platform partnerships, Multiligo works with brands, clinics, software vendors, financial providers and agencies that want to reach the audience of a specific niche platform through affiliate deals, sponsored content or channel collaborations.

“Agency work for more than 110 organisations showed us where real demand sits in each sector. We build our niche platforms on that experience, and we disclose every commercial partnership on them.”

Barış Yaşbala, Founder at Multiligo

What training has the Multiligo team delivered?

The Multiligo team has delivered 35 corporate training programmes between 2017 and 2025, in 13 Turkish cities and online. 6 of them were Akbank Academy programmes for exporters, SMEs and women entrepreneurs. 2020 was the busiest year, with 10 programmes (29% of the total).

For four years, Multiligo has run Akbank’s transformation academy programmes in a roadshow format across different regions of Turkey, working with chambers of commerce and industry, business organisations and decision-makers. Akbank Academy programmes make up 17% of all trainings, and 13 programmes (37%) were delivered in 2024 and 2025 alone.

Other programmes were delivered for the Istanbul Chamber of Commerce, the Istanbul Exporters Association, the Sakarya and Bursa chambers of commerce and industry, Gaziantep Chamber of Industry, Kuveyt Türk’s e-export team, TikTok Turkey, TechSoup Turkey and universities including Bilgi University and the Gazi University Technopark. Topics range from digital marketing for exporters to AI, LinkedIn marketing and Google Ad Grants.

Organisations We Work With

3DURAK Dijital Fabrika
ActionCoach
camerahire
AC Klinik
6GW Physical Security
Caketrend
ChainPM
Akbank Dönüşüm
iSolay
AntalyaDentSmile
European Climate Foundation
CIP
DAKA
Akbank Gençlik
LoveKinit
Bwelltr
Bilgi Kuluçka
Endi
Doceia & Doors
BEYSAD
Maskery
Dentetik
Change.org
İstanbul Havacılık
Ecosse Triko
BTSO
TYR
Dentio Turkey
CİSST
Komagene
Gioven Mens
DEKA
VIP Brands
Flora Diş
CISU
Native Language
Globby
Gazi Teknopark
HASUDER
Civic Space Media
Otosor
GSO Ayakkabı
Good4Trust
Heal2Go
DİSODER
Semt Koleji
GSO Triko
GSO
MC Clinic
Diyalog
Yasemin Genel
GVN Shoes
İDDMİB
MediTRAVEList
Genç Hayat Vakfı
İmes Spor
IIB
Tiara Healthcare
Habitat Derneği
Lüks Ayakkabı
İnova Akademi
Hakikat ve Hafıza
Meetall
ITO
HALKA
Megasport
Kuveyt Türk
ICO
NGC
OSSA
İklim Ekonomi Konferansı
No78 Interior Design
Ostimenerjik
İklim Haber
Panatta
Eğitmen Panda
İklim Masası
Proforce
RTSO
Impact Hub
SAMİB
İzlemedeyiz
SATSO
KEDV
Sureskills
Kız Çocukları
TechSoup
KSV
TikTok
KUSIF
TOG
Kuş Kolektifi
Migrant
Pozitif Yaşam
Rapor
Roots
SEFiA
SGYD
SHURA
Şiddetsizlik Merkezi
Sivilalan
Sivil Düşün
Sosyal İklim
Sürdürülebilir Ticaret
TAPV
TED
Türk Telekom
TemizEnerji
Temiz Enerji Vakfı
Temiz Hava
TOG
TSGA
Türetim
Vehbi Koç Vakfı
YADA
Yeryüzü Derneği
3DURAK Dijital Fabrika
ActionCoach
camerahire
AC Klinik
6GW Physical Security
Caketrend
ChainPM
Akbank Dönüşüm
iSolay
AntalyaDentSmile
European Climate Foundation
CIP
DAKA
Akbank Gençlik
LoveKinit
Bwelltr
Bilgi Kuluçka
Endi
Doceia & Doors
BEYSAD
Maskery
Dentetik
Change.org
İstanbul Havacılık
Ecosse Triko
BTSO
TYR
Dentio Turkey
CİSST
Komagene
Gioven Mens
DEKA
VIP Brands
Flora Diş
CISU
Native Language
Globby
Gazi Teknopark
HASUDER
Civic Space Media
Otosor
GSO Ayakkabı
Good4Trust
Heal2Go
DİSODER
Semt Koleji
GSO Triko
GSO
MC Clinic
Diyalog
Yasemin Genel
GVN Shoes
İDDMİB
MediTRAVEList
Genç Hayat Vakfı
İmes Spor
IIB
Tiara Healthcare
Habitat Derneği
Lüks Ayakkabı
İnova Akademi
Hakikat ve Hafıza
Meetall
ITO
HALKA
Megasport
Kuveyt Türk
ICO
NGC
OSSA
İklim Ekonomi Konferansı
No78 Interior Design
Ostimenerjik
İklim Haber
Panatta
Eğitmen Panda
İklim Masası
Proforce
RTSO
Impact Hub
SAMİB
İzlemedeyiz
SATSO
KEDV
Sureskills
Kız Çocukları
TechSoup
KSV
TikTok
KUSIF
TOG
Kuş Kolektifi
Migrant
Pozitif Yaşam
Rapor
Roots
SEFiA
SGYD
SHURA
Şiddetsizlik Merkezi
Sivilalan
Sivil Düşün
Sosyal İklim
Sürdürülebilir Ticaret
TAPV
TED
Türk Telekom
TemizEnerji
Temiz Enerji Vakfı
Temiz Hava
TOG
TSGA
Türetim
Vehbi Koç Vakfı
YADA
Yeryüzü Derneği

Can Multiligo build a platform for my organisation?

Yes. Multiligo designs and delivers lead generation and content platforms from scratch for SMEs, associations and NGOs, chambers of commerce and industry, and exporters’ associations. Each platform is built to grow an organic audience in your sector through search and editorial content, using the same process as Multiligo’s own portfolio.

SMEs
Associations and NGOs
Chambers of Commerce and Industry
Exporters' Associations

The work covers niche identification, content architecture, technical development and launch. A chamber can run an export guide for its members, an association can own the reference resource for its cause, and an SME can own the most useful comparison site in its category. You focus on your business, we build the platform.

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Frequently asked questions about Multiligo

These are the questions people most often ask about Multiligo: what the company does, where it is based, how many platforms it runs and how brands can work with it. Each answer is short and self-contained, and every figure comes from the same data that powers the platform portfolio and the reference pages on this site.

What does Multiligo do?

Multiligo builds and operates 22+ niche content platforms that generate leads through organic search, and provides digital marketing services such as Google Ads management, B2B lead generation and export marketing. Brands reach each platform’s audience through affiliate partnerships, sponsored content and channel collaborations, and organisations can commission a platform of their own.

Where is Multiligo based?

Multiligo is headquartered in Üsküdar, Istanbul, Turkey. It was founded in 2019 and operates platforms for audiences in Turkey, the UK, Poland and the US, working in both Turkish and English. Its registered company name is Multiligo Reklam Bilişim Pazarlama ve Danışmanlık Ltd. Şti.

How many platforms does Multiligo operate?

Multiligo operates 22+ active niche platforms across 9 sectors: 10 for Turkey (45%), 6 for the UK (27%), 1 for Poland and 5 for international audiences (23%). Examples include ihracathub.com for exporters, dentalplanfinder.co.uk for UK patients and toolcompared.com for software buyers.

Is Multiligo a Google Ads partner?

Yes. Multiligo is an official Google Ads partner and its specialists are certified by Google. It manages Search, Shopping, Performance Max and YouTube campaigns, encourages clients to pay media budgets directly to the ad platforms with their own cards, and charges its consultancy fee separately.

How can my brand advertise on a Multiligo platform?

Contact Multiligo through the contact page or info@multiligo.com with your target market and audience. The team will suggest the most relevant platform and a format: affiliate partnership, sponsored content or channel collaboration. Every commercial placement is clearly disclosed to readers, which protects both the platform’s credibility and your brand.

Is the content on Multiligo platforms independent?

Yes. Editorial content on Multiligo platforms is written to be independent and unbiased, and commercial partnerships are clearly disclosed. Platforms grow through search and content rather than paid traffic, so their long-term value depends on readers trusting the guides, comparisons and calculators they find there.

What free tools does Multiligo offer?

Multiligo publishes 4 free tools: Ad Budget Calculator, ROAS Calculator, Customer Acquisition Cost (CAC), Google Ad Grants Hub. They help marketers estimate the monthly budget needed for a lead target, check return on ad spend, calculate customer acquisition cost and plan Google Ad Grants for non-profits, with no sign-up required.

Does Multiligo help foreign companies enter the Turkish market?

Yes. Multiligo’s Turkey market entry service finds and pre-qualifies Turkish buyers, distributors and partners, sets up B2B meetings, attends them with the client and reports monthly. It publishes market entry guides for companies from 10 countries and works with its sister company İnovakademi, which has a strong network of Turkish importers, exporters and manufacturers.

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