Instagram & Meta Ads Management
As an Instagram ads agency, we run effective advertising campaigns on this powerful platform, helping businesses reach their target audiences, build brand awareness and increase their sales.
Common Challenges
Organic reach is declining; simply posting is no longer enough
Ads are running but it is unclear which visual or text performs best
Target audience is not defined correctly; ads reach the wrong people
Unclear which format (Reels, Stories or Feed) delivers the best results
Ad spend is increasing but not converting to sales or enquiries
Instagram, with billions of users worldwide, has become an invaluable marketing tool for brands. However, with organic reach declining every year, remaining visible on the platform requires advertising; it is no longer a choice but a necessity. As an Instagram ads agency, we run effective campaigns on this powerful platform, helping businesses reach their target audiences, build brand awareness and increase their sales.
Instagram ads are targeted, measurable advertising options that businesses can use to promote products and services, build brand awareness and drive direct sales. Built on Meta's (Facebook's) ad infrastructure, Instagram ads offer unmatched precision with advanced targeting options.
Instagram offers diverse ad formats: feed image and video ads, Story ads, Reels ads and Explore ads. Each format reaches users at different behavioural moments; rather than running campaigns with a single format, selecting the right combination for the objective and budget is key.
The success of an Instagram ad campaign is directly related to reaching the right target audience. We analyse demographic data, interests and user behaviours to identify the most suitable target audience for your business. Lookalike audiences built from your existing customer data are one of the most powerful ways to reach high-quality new customers.
Retargeting is one of Instagram advertising's most valuable tools. By showing tailored ads to users who visited your website, viewed product pages or added items to cart without purchasing, we significantly increase conversion rates.
Since Instagram is a visual platform, producing compelling content that tells your brand's story is of great importance. Even the best targeting will not deliver sufficient results without quality creative content. We closely monitor, continuously test and optimise every stage of your advertising campaigns.
How We Work
Getting the triangle of visual, targeting and message right is paramount in Instagram advertising. We first understand your brand's voice and visual identity, then design ad content that aligns with it.
We build targeting layers meticulously: combining demographic filters, interest targeting, lookalike audiences and retargeting strategies according to campaign objectives. At the start of each campaign we test at least 3-4 different creatives with a test budget; we scale winners and pause underperformers based on performance data.
We prepare separate content production strategies for Stories, Reels and feed ads. Since user behaviour differs across each format, the message is shaped accordingly. Monthly reports include not only metrics but also recommended action steps.
Frequently Asked Questions
How much does an Instagram ads agency charge?+
Management fees for Instagram advertising are normally calculated separately from media spend and vary with campaign scope. At Multiligo the management fee is a fixed monthly amount; you keep your media budget in your own ad account, and account ownership stays with you.
What is the minimum budget for Instagram advertising?+
For the algorithm to exit its learning phase, a campaign generally needs at least EUR 50-70 of weekly spend. Below that, campaigns stay in learning and costs never settle. To test 3-4 creatives in parallel, EUR 500-1,000 per month is a practical starting range.
Which performs better: Reels, Stories or feed ads?+
There is no single right format; it follows the campaign objective. Reels suit broad reach and new-audience discovery, Story ads suit fast action and retargeting, and feed ads suit purchases that need product detail and trust. We test at least two formats in parallel in every campaign and shift budget to the winner based on data.
How soon do Instagram ads show results?+
The first readable performance data arrives within 7-14 days, and we make creative and targeting decisions on it. Reaching a stable cost per sale or qualified enquiry usually takes 4-8 weeks of optimisation — shorter in e-commerce, longer for high-ticket service sales.
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