Export-Focused Digital Marketing
You want to sell your products and services internationally but are unsure how to reach potential customers. We connect you with the right decision-makers in your target markets through LinkedIn, Google Ads and multilingual content strategies.
Common Challenges
We do not know who we can work with internationally or how to reach them
Language and cultural barriers prevent communication with foreign customers
We attend trade fairs but cannot generate a steady international customer flow outside of them
We cannot identify which countries are the best market for our product or service
International sales cycles are very long and reaching the right decision-maker takes too much time
Many companies in Turkey struggle to enter international markets despite having quality products and services. One of the biggest obstacles to export goals is reaching potential foreign customers in a systematic and sustainable way. At Multiligo, we develop end-to-end export-focused digital marketing strategies to overcome this challenge.
Finding customers abroad requires multiple channels working together. LinkedIn, Google Ads, multilingual content strategy and targeted email outreach are the leading channels. Each serves a different purpose and the right combination is determined according to your business sector and target market.
LinkedIn is an unrivalled tool for B2B export. It is possible to directly reach, connect with and build brand awareness among professionals in your target country, sector and job title through content. We build potential buyer lists using LinkedIn Sales Navigator, run personalised message campaigns and build long-term trust through regular content sharing. LinkedIn's effectiveness in reaching decision-makers in European, Middle Eastern and North American markets is well established.
Reaching companies actively searching for your product or service in target countries via Google Search Ads is one of the most efficient routes for export-focused lead generation. We ensure you rank at the top of relevant searches by preparing keywords, ads and landing pages in the target country's language. Each country has different search behaviour, so we build campaigns tailored to each market.
Potential customers abroad want to find content in their own language when they visit your site. Preparing multilingual content presenting your products and services both helps you appear in search results in the target country for SEO purposes and builds trust. We offer content production and localisation services in English, German, Arabic, French or the language of your target market. Localisation is not just translation; it also involves cultural adaptation, local references and message tone suited to that market's business practices.
All strategies begin with identifying the right target market and ideal customer profile (ICP). Without knowing which countries hold the greatest potential for your product, the competitive landscape, price sensitivity and the profile of those making purchase decisions, campaigns deliver far lower efficiency. We also provide consultancy support during the market entry strategy phase.
For companies attending international trade fairs, we offer pre-fair awareness campaigns, meeting invitations to target customers and post-fair retargeting of attendees. We plan and implement digital and face-to-face channels in an integrated manner to maximise the return on trade fair participation.
We run personalised and scalable email outreach campaigns to potential buyers using targeted lists we compile or provide. Copy optimisation, A/B testing and send timing are meticulously managed for high open and response rates. We also help structure the process of progressing from interested prospects to sales meetings.
How We Work
We begin every export project with a target market analysis. We determine on a data-driven basis which countries show the most demand for your product or service, the competitive landscape in those markets and the ideal customer profile (ICP). This analysis enables us to direct your budget to the most efficient markets.
We manage three channels together: direct outreach to decision-makers in target countries via LinkedIn, ads targeting active searchers via Google Ads, and organic visibility through multilingual content strategy. We track which channel performs better in which country through monthly reports and optimise budget allocation accordingly.
Pre-fair preparation and post-fair retargeting campaigns are also within our service scope. We maximise the return on your trade fair investment by using face-to-face and digital channels in an integrated manner.
Frequently Asked Questions
How do you advertise abroad?+
Advertising in international markets is built in three steps: first define the target market and ideal customer profile, then select channels based on buyer behaviour (Google Ads for buyers actively searching, LinkedIn to reach decision-makers), and finally prepare landing pages and ad copy in the target country's language. Running ads in a foreign market with home-language content is the most common and most expensive mistake.
What budget is needed to advertise in international markets?+
Budget depends on competition in the target market. A test setup that produces meaningful data for a single country and a narrow product group typically starts at EUR 1,000-2,000 of monthly media spend. Rather than testing several countries at once, collecting 90 days of data in one market and scaling the winner delivers a higher return on the same budget.
Which channel performs better for export: Google Ads or LinkedIn?+
If there is active search volume for your product in the target market, Google Search produces demand faster and more cheaply. If buyers are not searching, or the purchase decision is made by a committee, LinkedIn is the right channel through industry and job-title targeting. For industrial products with long sales cycles, using both together delivers more stable results than either alone.
How should I adapt my existing marketing content into other languages?+
Direct translation is not enough; content must be localised for the target market. That means using keywords people actually search in that country, adapting local references and units (currency, measurements, regulation), and setting a tone that fits that market's business culture. We provide content production and localisation in your target market's language, including English, German, French, Arabic and Spanish.
What should I look for when choosing an export marketing agency?+
Four criteria matter: proven campaign experience in your target market, the ability to produce content in the target language, ad account ownership staying with you, and reporting that shows spend alongside qualified enquiry count. An agency reporting only impressions and clicks is not measuring the outcome of your export goal.
Related Services
International Market Research
Before entering a new country market, you need to collect the right data. We prepare comprehensive research reports on demand size, competitor landscape, customer profile, pricing and regulatory framework in target countries.
International Buyer Intelligence
We identify potential buyers, distributors and business partner candidates in the target country, verify their contact information and prepare a qualified target list. We provide buyer intelligence that feeds your export-focused B2B sales process.