Google Analytics and Google Tag Manager Consulting
Google Analytics and Google Tag Manager consulting: we build your measurement infrastructure end to end with GA4 setup, GTM container management, conversion tracking, server-side tagging and Consent Mode configuration.
Common Challenges
Migrated to GA4 but data is missing, inconsistent or not flowing at all
The GTM container has grown messy over time; nobody knows what each tag does
Ad platforms and GA4 report different conversion numbers
Consent Mode is not configured, causing data loss on European traffic
Unmeasured traffic keeps growing due to iOS restrictions and adblockers
Google Analytics consulting is one of the fundamental services every business that wants to make data-driven decisions needs. Years after GA4 replaced Universal Analytics, it is still incompletely or incorrectly configured in most companies: events undefined, conversions unmarked, reports unreliable. A misconfigured analytics infrastructure means misguided marketing decisions.
GA4 setup covers property and data stream configuration, event architecture, conversion definitions, audience configurations and the Google Ads link. A correct setup measures not just page views but the actions that genuinely matter to your business: form submissions, phone clicks, WhatsApp clicks, file downloads and video views.
Google Tag Manager consulting lets you manage all your marketing tags from a single place, with version control and without developer dependency. Tag conflicts, duplicate measurement and performance issues are common in containers that have grown over time; a regular container audit eliminates these risks.
Conversion tracking is the precondition for measuring return on ad spend. With Google Ads Enhanced Conversions, Meta Conversions API (CAPI) and offline conversion imports, we improve the quality of the signals sent to ad platforms, so optimisation algorithms work more accurately and your advertising costs fall.
Server-side tagging is the most effective way to reduce the data loss caused by iOS privacy restrictions and adblockers. With a server container running on Cloud Run, tags execute on the server instead of the browser; data quality improves and site speed benefits.
Consent Mode v2 has become mandatory for every business advertising to European markets. We integrate your consent management platform (CMP) correctly with Google tags and preserve data continuity through modelling for users who decline consent.
As an official Google Ads partner, Multiligo treats analytics and measurement infrastructure together with advertising performance: when measurement is set up correctly, ad optimisation works correctly too. We work either as a one-off setup and audit or on a monthly consulting model.
How We Work
We start by auditing your current measurement infrastructure: GA4 property settings, the tag-trigger-variable structure in your GTM container, conversion definitions and the dataLayer design. The audit concludes with a prioritised roadmap of gaps and risks.
We then move to setup and remediation: GA4 event and conversion configuration, Google Ads and Meta conversion tags, Consent Mode v2 setup and, where needed, a server-side tagging architecture. Every change is tested with GTM Preview and GA4 DebugView before publishing.
Finally we hand over to your team: a clean reporting dashboard, documentation and a short training so your team can read GA4 reports independently. If you wish, we monitor measurement health continuously with a monthly consulting model.
Frequently Asked Questions
What does Google Analytics consulting include?+
It includes GA4 property setup and audit, event and conversion configuration, the Google Ads link, reporting dashboard setup and team training. For existing setups we audit first and report gaps with a prioritised roadmap.
Why is Google Tag Manager consulting necessary?+
GTM containers grow messy over time: conflicting tags, duplicate measurement and slow scripts accumulate. Consulting provides a container audit, a simplified tag-trigger architecture, dataLayer standardisation and tested releases for every change.
When is server-side tagging worth it?+
For businesses with high European traffic, a large iOS user share or significant ad budgets, data loss becomes a real cost. Server-side tagging reduces that loss, improves the signal quality sent to ad platforms and benefits site speed; it should be weighed against setup and running costs.
Is Consent Mode v2 mandatory?+
It has been effectively mandatory since March 2024 for businesses using Google products to advertise to users in the European Economic Area. Without a correct setup, remarketing lists do not populate and conversion measurement remains incomplete.
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