Free Digital Advertising Calculators

Calculate your Google Ads budget, ROAS, customer acquisition cost and Google Ad Grants value in seconds. No sign-up required, runs entirely in your browser.

Ad Budget Calculator

How many leads do you need? Enter your conversion rate and average CPC to get the exact monthly ad budget, estimated clicks and cost per lead — instantly.

ROAS Calculator

Is your ad spend truly profitable? Calculate ROAS, break-even ROAS and true ROI — instantly see whether your campaign is making or losing money.

Customer Acquisition Cost (CAC)

How much are you spending per customer? Calculate your CAC and LTV/CAC ratio — instantly see with colour-coded assessment whether your marketing spend is sustainable.

Google Ad Grants Hub

Does your charity or NGO qualify for Google Ad Grants? Check in 5 questions — then calculate the real value of $10,000/month in free Google Search ads and your donation potential.