Guide
How B2B Matchmaking Works in Turkey (and What a Good Meeting Looks Like)
B2B matchmaking in Turkey works in six steps: a brief, a researched target list, pre-qualification of each company, scheduled meetings, a written debrief and regular reporting. A good meeting has prepared participants on both sides, covers concrete commercial terms and ends with an agreed next step.
Written by Barış Yaşbala, Founder, Multiligo
Last updated
What are the steps of B2B matchmaking?
Brief → target list → pre-qualification → meetings → debrief → report.
| Step | Purpose | Output |
|---|---|---|
| Brief | Agree what a good counterpart looks like | Target profile |
| Target list | Find companies matching the profile | Approved long list |
| Pre-qualification | Confirm fit, decision-maker and interest | Shortlist with reasons |
| Meetings | Discuss business with prepared counterparts | Meeting calendar |
| Debrief | Capture outcomes while they are fresh | Written summary per meeting |
| Report | Track progress over time | Monthly report |
What makes a meeting “pre-qualified”?
The counterpart fits your profile, the right person attends, they have seen your materials and want to talk, and the timing is realistic.
- Fit with your product and target customer
- Decision-maker or direct influencer attends
- Has reviewed your materials and confirmed interest
- Has the capacity the role requires
- Open to new suppliers or partners now or soon
What does a good B2B meeting look like?
Preparation before, concrete topics during, and a clear next step at the end.
| When | What good looks like |
|---|---|
| Before | Both sides received profiles and an agenda; samples or catalogues shared |
| During | Product fit, price logic, volumes, certification and logistics discussed; open questions written down |
| End | A concrete next step with an owner and date: samples, an offer, a second meeting, or a clear no |
| After | Written debrief within days and follow-up on the agreed step |
What should a meeting debrief include?
Who you met, what they said, how interested they are and what happens next.
| Field | Example content |
|---|---|
| Company and participants | Name, role, decision authority |
| Company profile | Type, size, regions, portfolio |
| Discussion | Key points on product, price, terms |
| Interest level | High / medium / low, with reason |
| Open questions | What needs an answer, and from whom |
| Next step | Action, owner and date |
What are common mistakes?
Meeting too many unqualified companies, arriving without pricing logic, and not following up.
- Measuring success by the number of meetings instead of qualified next steps
- No indicative price or minimum order quantity available
- Materials only in your home language
- No written follow-up after the meeting
Multiligo runs this process for foreign companies and for agencies that support them. See B2B matchmaking in Turkey and our Partner Program.
Frequently asked questions
How is B2B matchmaking different from lead generation?
Lead generation produces contacts; B2B matchmaking produces prepared meetings between companies that have been screened for mutual fit, plus follow-up.
How do you measure whether matchmaking worked?
By qualified next steps (samples requested, offers sent, second meetings and pilots) rather than by the number of meetings held.
Official sources
Enter Turkey
Tell us about your product and the partners you are looking for. We will reply by email.
Written by Barış Yaşbala, Founder, Multiligo
Last updated