Lead Generation Agency: B2B Demand Generation
A lead generation agency that runs campaigns on Google, LinkedIn and Meta, and builds the forms and tracking behind them. You see which channel actually converts to sales in a monthly report.
Common Challenges
While serving existing customers, there is no time left to find new ones
It is unclear which channel actually brings customers; budget allocation stays intuitive
Incoming forms are low quality; non-converting enquiries waste time
Form data gets lost in emails or spreadsheets and cannot be tracked
The bridge between advertising and sales has not been built; performance cannot be measured
Reaching new potential customers is the most critical link in a business's growth cycle. Finding the time and energy to acquire new customers while serving existing ones is a frequently encountered challenge. Digital marketing offers a systematic and measurable solution to this problem.
We can divide new potential customers into two core groups. First, those actively searching for your service or product: the most effective way to reach these is Google Search ads. Second, those who could be your customers but are not yet actively searching, reached through the Google Display Network, Meta (Facebook and Instagram) and LinkedIn. The strategy for each group differs, and combining both correctly increases lead volume and quality.
Visitors directed to your site fill out forms when they are interested after reviewing product and service details. Ensuring forms work flawlessly on both desktop and mobile is vital. Form design directly affects conversion rate: how many fields are included, which information is required, and what the user sees after submission. We optimise all of these.
With integrations we have developed, a completed contact form can be sent to you instantly via email, automatically transferred to your CRM, or tracked in a structured table. Quick responses to enquiries significantly increase sales rates, so we also set up notification infrastructure.
After the sales team evaluates incoming enquiries, those that convert to sales are analysed by ad channel and campaign. This analysis allows us to optimise the monthly budget allocation across channels and focus on what is genuinely efficient.
What Does a Lead Generation Agency Do?
A lead generation agency does far more than set up ads. At Multiligo we build all four links of the demand chain together: campaigns that reach the right audience on the right channel, landing pages and forms that capture demand without losing it, notification and CRM integration that delivers enquiries to sales instantly, and measurement that shows which campaign actually converted to revenue. If one link is missing, budget is spent but sales do not move — this is the most common pattern we find.
Our model is channel-agnostic. Google Search suits buyers who are actively searching, LinkedIn reaches decision-makers, Meta creates broader demand, and retargeting adds a recovery layer. We decide which channel works for you on 60-90 days of data, not on an upfront channel commitment.
How We Measure Lead Quality
Lead count on its own is a misleading metric. In monthly reporting we split incoming enquiries into three categories: sales-qualified leads (SQL), early-stage interest, and irrelevant or spam. We trace closed deals back to campaign and keyword level, so customer acquisition cost (CAC) is calculated on real sales data.
Reporting is transparent: what each campaign spent, how many qualified enquiries it produced and the cost per enquiry appear in a single table. All ad copy and content is submitted for your approval before it goes live.
How We Work
We treat the lead generation process as a whole. We do not simply set up ads and send traffic to forms; we ensure forms work correctly, incoming enquiries are delivered quickly and the sales team can see what quality of customer is coming from which channel.
In the first phase we define the target audience: who is searching, what they are searching for and where. We select platforms and set up campaigns accordingly. In form optimisation, we analyse which fields are necessary and at which point forms are abandoned.
Each month we review closed sales and which campaigns they came from, then rearrange budget distribution accordingly. This way we systematically increase the rate of quality leads.
Frequently Asked Questions
What does a lead generation agency do?+
A lead generation agency produces potential customer demand that can convert into sales. Multiligo runs campaign setup, landing page and form optimisation, the integration that delivers enquiries to your sales team, and the measurement that shows which channel actually converted — as one process.
Which channels do you run lead generation on?+
We run campaigns on Google Search and Display, LinkedIn Ads, Meta (Facebook and Instagram) and retargeting. We can also offer sector-specific ready demand through our own 23+ niche platforms. Channel selection depends on whether your buyer is actively searching.
How do you separate qualified from unqualified leads?+
We classify every enquiry as a sales-qualified lead (SQL), early-stage interest, or irrelevant/spam. Closed deals are traced back to campaign and keyword level, so customer acquisition cost is based on real sales data rather than estimates.
How long until the first results?+
On active-demand channels such as Google Search, the first qualified enquiries typically arrive within 2-4 weeks. B2B channels with long sales cycles, such as LinkedIn and ABM, need 60-90 days of data for a meaningful assessment. During this period we manage spend as a test budget and scale the winning campaign.
How is reporting handled, and do we approve content?+
Each month we share a transparent report showing spend, qualified enquiry count and cost per enquiry per campaign. All ad copy and content is submitted for your approval before publication; nothing goes live without sign-off.
Related Services
Account-Based Marketing (ABM)
With an ABM approach focused on high-value target accounts rather than mass marketing, we reach the right companies, the right decision-makers with the right messages. We shorten your B2B sales cycles and increase conversion rates.
B2B Content Marketing
B2B buyers conduct extensive research before making purchasing decisions. By producing authoritative content for the keywords your prospects are searching, we position your brand as the trusted source in your sector.
Sales Funnel & Pipeline Optimisation
Why are the leads coming from your marketing activities not converting to sales? We analyse every stage of the sales funnel, identify bottlenecks, improve processes and align your marketing and sales teams.